Kenan Stadium | Sunday, August 16th | 6:30–10:00 PM
FallFest returns to Kenan Stadium on August 16th – creating an unprecedented opportunity for your business to make a lasting impression on the 15,000+ attendees at this iconic “welcome back” event.
At FallFest you’ll:
- Engage with 10,000+ students actively seeking local connections at the start of the academic year
- Reach first-year students as they establish their Chapel Hill habits and preferences
- Associate your brand with one of UNC’s most cherished traditions in a historic venue
- Demonstrate your commitment to the Carolina community and the student experience
This isn’t just another campus event – it’s the official kickoff to the UNC experience. As students move between the Dean Dome, Kenan Stadium, and the Bell Tower lighting ceremony, your brand can be a memorable part of their journey.
Ready to connect with the Carolina community? Explore our sponsorship packages below to find the perfect fit for your business.
Don’t see the right package for you in mind? We’d be happy to create a custom FallFest sponsorship just for you! Please email fallfest@unc.edu and someone from our team will get back to you soon.
RETURNING SPONSOR LOYALTY DISCOUNT: 10% off any package
DIGITAL | $700
Can’t be there in person? We’ll make sure students still know your name
- Logo and link on FallFest website
- Up to 2 digital ads on the Kenan Stadium jumbotron during FallFest
- 4 digital ads at the Carolina Union (valid 2026–2027; each up to 4 weeks)
- 1 social media shoutout during FallFest
- 1 social media shoutout after FallFest
- Done-for-you shareable post you can repost to your own channels
- Post-event recap report with impressions and attendance data
- Estimated reach: 10,000+ impressions
BRONZE | $2,500
Get in the room where it happens.
- Logo and link on FallFest website
- 3 FallFest t-shirts
- 1 table in the Sponsor Zone
- 1 jumbotron ad during FallFest
- 2 digital ads at the Carolina Union (valid 2026–2027; each up to 2 weeks)
- 1 social media shoutout during FallFest
- 1 social media shoutout after FallFest
- Done-for-you shareable post for your channels
- Post-event recap report
- Estimated reach: 12,000+ impressions
SILVER | $4,500
Prominent presence, extended visibility, and a seat at the table all year.
- Logo and link on FallFest website
- 5 FallFest t-shirts
- Up to 2 tables in the Sponsor Zone
- 1 jumbotron ad during FallFest
- 3 digital ads at the Carolina Union (valid 2026–2027; each up to 4 weeks)
- 1 social media shoutout during FallFest
- 1 social media shoutout after FallFest
- 1 custom Instagram Reel before or after FallFest
- Done-for-you shareable post for your channels
- Post-event recap report with photos
- Premier placement at a Carolina Union Signature Event (2026–2027)
- Estimated reach: 18,000+ impressions
GOLD | $6,000
Own the entrance. Meet every student walking in.
- Logo and link on FallFest website
- Up to two (2) tables in the “Sponsor Zone”
- 6 FallFest t-shirts
- Exclusive placement at main FallFest entrance
- Walking access throughout the event
- 2 jumbotron ads during FallFest
- 4 digital ads at the Carolina Union (valid 2026–2027; each up to 4 weeks)
- 1 social media shoutout during FallFest
- 1 social media shoutout after FallFest
- 1 custom Instagram Reel before or after FallFest
- Done-for-you shareable post for your channels
- Post-event recap report with photos and impression breakdown
- Logo on main sponsor banner in the Gift Plaza at the Carolina Union
- Premier placement at a Carolina Union Signature Event (2026–2027)
- Estimated reach: 26,500+ impressions
EXCLUSIVE T-SHIRT SPONSOR | $15,000
(1 available) Your logo on every shirt. Your brand in every first memory at Carolina.
- Exclusive logo on all official FallFest t-shirts
- 15 FallFest t-shirts for your team
- Up to 8 tables with priority placement
- Full digital package (jumbotron + 4 Carolina Union ads + custom Reel + Story + post)
- Done-for-you shareable content package for your channels
- Post-event recap report with full impression breakdown
- Full category exclusivity across the entire event
- Logo on main sponsor banner in the Gift Plaza
- Premier Carolina Union Signature Event placement + tailored event selection
- Estimated reach: 35,000+ impressions
FAQs
How many giveaways should I plan to bring?
While we recommend that sponsors who plan to host giveaways bring 7,500 units of product or food to FallFest, we understand that each sponsor is different. Feel free to reach out to fallfest@unc.edu with any questions as we are happy to provide our insight to maximize the benefits for you and UNC students.
Also, FallFest is a green event and each sponsor is encouraged to think carefully about giveaways and materials distributed during the event.
Where do I send my logo for fallfest?
You can submit your organization or business’ high resolution logo through the sponsor registration form. If you are unable to upload your logo in the form, please email it to fallfest@unc.edu no later than July 16, 2025.
Where do I find details about arrival and setup?
If your sponsorship package includes onsite event space your primary contact will receive information about arrival and setup at least one week out from the event.
What time is fallfest?
FallFest is Sunday, August 17th, 2025. It begins at 6:30 PM and ends at 10:00 PM.